42 free marketing ideas for your business

We’re always thinking of ways to market businesses and products. Some are simple, tried and tested methods. Others are a little more out there. There’s the regular list of things that we establish as a foundation that every business should have, and then work our way to more niche and industry-specific ideas. We haven’t gone into a lot of detail intentionally. If we did, this list would turn into a long, long river of words.

The different ideas below are ones we have experience with, except for maybe idea number 42(!). So they are tried and tested, guaranteed to bring you results.

If you would like to consult with us about any marketing ideas below, or if you would like to work together, feel free to get in touch!

  1. Start a podcast
  2. Write articles on LinkedIn
  3. Start direct email marketing
  4. Develop an online course
  5. Create a Facebook Group
  6. Create a Marketing Plan
  7. Put up an advertisement on Gumtree
  8. Conduct a focus group
  9. Do some market research
  10. Create a website
  11. Redesign your website
  12. Explore your customer’s journey
  13. Update/create a business card
  14. Go to a conference
  15. Take an online course
  16. Present at a trade show
  17. Join a business club/group
  18. Conduct A/B testing on everything possible
  19. Do a letterbox drop
  20. Launch a discount/coupon campaign
  21. Advertise on the radio
  22. Record a video ad using your smartphone
  23. Order stickers with your logo on them
  24. Advertise in the local paper
  25. Order an A-Frame for your shopfront
  26. Create a social media presence
  27. Create/update your Google My Business
  28. Start writing a blog
  29. Set up Google Analytics on your site
  30. Add an email subscription form on social media
  31. Create a free download for website visitors
  32. Create/update your email signature block
  33. Add sharing buttons on your website
  34. Send out a customer satisfaction survey
  35. Ask for referrals
  36. Help a local club/group
  37. Donate prizes for a local contest/trivia night
  38. Establish a cross-promotion with another business
  39.  Hire a marketing firm
  40. Request a website audit (many sites offer them for free)
  41. Create a mascot for your business
  42. Tattoo your logo (a little crazy!)