How to use camera movements in videos for social media and marketing

This is our final article in our series on visual storytelling. If you missed the first two, read about camera framing and camera angles. Camera movements are a versatile tool in story-telling. The right camera movement can set the pace of a scene, put the viewer in the shoes of the character as they experience … Read more

How to use camera angles in video content for social media and marketing

This article is the second in our series about visual storytelling. If you missed the first, read about using framing to influence emotions here. Different camera elements, used individually or combined, influence a viewer’s experience and emotions. While camera shots allow the viewers to perceive the character and the story, camera angles help add layers … Read more

Using camera framing to influence emotions

Visual content is taking over the internet and videos are a major part of this trend. Each video serves a different objective and together they form a major part of the content users consume in this day and age. According to a HubSpot study: 72% of customers prefer video to learn about new products 82% … Read more

Think you need a new logo? Here’s why you might need something more

Your logo is one of the most identifiable representations of your business. It can tell customers who you are, what you’re like and what you stand for. Unfortunately, this can work against you when your logo is outdated and no longer aligns with those things. More often than not, logos require tweaks and updates as … Read more

Photo by Finn Hackshaw on Unsplash

Update and share your business hours before the holidays

If there’s one thing to add to the to do list before your holiday break, it’s updating your business hours everywhere you can. As we head into the holiday season it’s important to let your customers know when you’ll be available. Updating business hours is often overlooked or forgotten by small businesses. To help, we’ve … Read more

What is Instagram Shop and why should you be using it?

Instagram have introduced their new feature, Instagram Shop, in a deliberate push into the ecommerce world. In selected locations, users will be able to browse through a wide range of products directly from the app, from various ecommerce stores. This is great news for both businesses who are trying to reach more customers and users … Read more

The 7 type of logos (and examples you’ll recognise)

Big businesses spend a significant amount of resources on their logo, and for good reason – a logo is often the most recognisable element of your brand. There are various types of logos that impact customers differently due to the combination of text, icons and illustrations used. Each logo type achieves different things for the … Read more

All websites look the same, but are they?

With each passing day, web design and web development are evolving. When you look at many websites these days the first thought is “they all look similar”. You’d be right in thinking this – there are often many similarities in the layout, menu style, font choice and use of colours.

Talk to your customers how they want to listen

We’ve all heard of the phrase “the customer is always right” haven’t we? I could argue about the merits of this phrase and I could probably argue for both sides, but I wanted to discuss a thought process along a similar vein but with a different focus. As a consultancy focused on websites, marketing and … Read more

42 ideas for marketing your business

We’re always thinking of interesting and effective new ways to market. Some of the ideas we come up with are simple, tried and tested methods that we can stand behind but may come across as a little stale or boring. Others are a little more out there and as a result more eye-catching and interesting. … Read more

Who is an influencer and should you hire them?

The term ‘influencer’ has become somewhat of a dirty word in today’s society. Most conflate the title almost exclusively with Instagram fitness models who try to sell their impressionable audience ‘useless’ fitness teas and expensive workout plans. Certainly, there is some truth to this stereotype as the lack of regulation regarding this area of product … Read more