Canberra Search Engine Optimisation

Our recent SEO success (up to 20x gain)

Every other day we would get questions about Search Engine Optimisation (SEO). What is it? Why is it important? Should we be doing it? Until now, we haven’t offered SEO services to our clients despite the clear need for it. Why? It’s simple. We haven’t been able to come up with an offering that we … Read more

6 domains that exist – surprisingly!

Everyone is familiar with the usual suspects when it comes to domain names – .com, .com.au, even the occasional¬†.net.au and .org. But did you know that there are thousands of domain available to purchase and more are added all the time? .pizza Everyone’s favourite. Tastes great served hot, cold, or the next day and now … Read more

Using videos in your marketing plan

5 benefits of including videos in your marketing plan

YouTube and other video platforms have increased the popularity of videos. People not only visit these platforms to watch music videos and videos of cats doing silly things, they use them for research and information. If you are still not convinced about using videos to promote your business, you should have a look at the … Read more

How website speed impacts effectiveness

Website speed is extremely important. That’s why we focus on speeding up our own site and providing website hosting that is as fast as it can be. A fast website loads quicker, provides a better experience for visitors and gets your messages across more effectively. This infographic from the team at WPEngine¬†breaks down the impact … Read more

Linked In Training Canberra FutureTheory

LinkedIn is better than Facebook and everyone else

LinkedIn might not win the social media race when it comes to a lot of statistics and comparisons, but I believe it is the #1 social media platform right now. The best part of it all is that it is relatively untapped and free of competition. 1. LinkedIn is a professional platform The social media … Read more

Site Security September

[vc_row][vc_column][vc_column_text]Website security is an often forgotten thing. The common understanding is that an organisation’s website has nothing worth the effort of hacking so that wouldn’t happen, but hackers nowadays don’t care. They’re happy to hack into your website, find nothing, deface it and leave it silently with nothing to show for their efforts. We’ve gone … Read more

What is SSL and why is it important?

So today we’re going to talk about SSL Certificates, and why they’re going to become even more important than they already are. What is an SSL certificate? SSL Certificates are the little padlocks that you see on websites when you visit them, mostly on websites like eBay, at least historically, but moving forward, every website … Read more

WordPress .com vs .org – what’s the difference?

We often get asked what the difference between WordPress.org and WordPress.com is, either that or a blank look on the face of someone when we ask they which version of WordPress they are referring to. Is there a difference between the two? Does it matter which version you use? We’ll break down the similarities and … Read more

What is a CDN or Content Delivery Network?

CDN is short for Content Delivery Network. It is a network of servers that deliver content from websites to users depending on the geographic location of the user visiting the site. CDNs exist to speed up a website and the browsing experience, though they also have security and other performance benefits. To get an understanding … Read more

Canberra photography, tips, photographer, FutureTheory

Tips for shooting better video

If a picture speaks a thousand words, then how powerful is video? The answer is very. The fact is that there has never been a time in human existence that this many people have access to videoing devices. Not just any video device either, but smartphones that in a lot of cases are capable of … Read more

What the different ‘roles’ on a Facebook page mean

There are 6 different roles for people who can manage Facebook Pages. When you create a Page, you automatically become the Page’s admin, which means only you can change how the Page looks and publish as the Page. Only an admin can assign roles and change others’ roles. The table below goes into detail of … Read more

What is a website server?

In simple terms, a server is a computer designed and set up to provide data to ‘clients’. Clients in these case refer to any device that accesses a website. The server is the computer that is storing all the information about the website so when someone visits the website, the server sends the information to … Read more