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What is Instagram Shop and why should you be using it?

Instagram have introduced their new feature, Instagram Shop, in a deliberate push into the ecommerce world. In selected locations, users will be able to browse through a wide range of products directly from the app, from various ecommerce stores. This is great news for both businesses who are trying to reach more customers and users … Read more

Supporting Innovation in the ACT for a second year running

For the second year in a row, Futuretheory is proud to support InnovationACT and, in turn, the budding entrepreneurs of Canberra. InnovationACT, an initiative of the Australian National University, held their annual Awards night virtually on the 17th October – in true 2020 fashion. InnovationACT is a free two-month entrepreneurship program that provides the skills, … Read more

The 7 type of logos (and examples you’ll recognise)

Big businesses spend a significant amount of resources on their logo, and for good reason – a logo is often the most recognisable element of your brand. There are various types of logos that impact customers differently due to the combination of text, icons and illustrations used. Each logo type achieves different things for the … Read more

Your guide to writing great website content

Writing content for a website can be a daunting task – there is so much to consider. We’ve put together this guide that will outline the main things we consider when writing content. If you’d like to get more help from our team, please get in touch. Site-wide considerations There are some things to keep … Read more

The ultimate collection of branding jargon

Branding is an exciting marketing exercise that combines creativity and analysis. If you are getting started on learning about branding or simply looking to grow your knowledge of branding, you have come to the right place. There are extensive industry terms that are used to describe various aspects of branding. To help you understand the … Read more