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Photo by Finn Hackshaw on Unsplash

Update and share your business hours before the holidays

If there’s one thing to add to the to do list before your holiday break, it’s updating your business hours everywhere you can. As we head into the holiday season it’s important to let your customers know when you’ll be available. Updating business hours is often overlooked or forgotten by small businesses. To help, we’ve … Read more

Studio Hire – FT Studio and other Canberra options

Search for studio hire in Canberra and you’ll find 4 studios (at least, this is what I found from a quick Google search). Whether you need to photograph a new product, take headshots for your company website, or you want to film a safety video for your employees, you will find a space that is … Read more

What is Instagram Shop and why should you be using it?

Instagram have introduced their new feature, Instagram Shop, in a deliberate push into the ecommerce world. In selected locations, users will be able to browse through a wide range of products directly from the app, from various ecommerce stores. This is great news for both businesses who are trying to reach more customers and users … Read more

Supporting Innovation in the ACT for a second year running

For the second year in a row, Futuretheory is proud to support InnovationACT and, in turn, the budding entrepreneurs of Canberra. InnovationACT, an initiative of the Australian National University, held their annual Awards night virtually on the 17th October – in true 2020 fashion. InnovationACT is a free two-month entrepreneurship program that provides the skills, … Read more

The 7 type of logos (and examples you’ll recognise)

Big businesses spend a significant amount of resources on their logo, and for good reason – a logo is often the most recognisable element of your brand. There are various types of logos that impact customers differently due to the combination of text, icons and illustrations used. Each logo type achieves different things for the … Read more

Your guide to writing great website content

Writing content for a website can be a daunting task – there is so much to consider. We’ve put together this guide that will outline the main things we consider when writing content. If you’d like to get more help from our team, please get in touch. Site-wide considerations There are some things to keep … Read more